Brand Victoria

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Melbourne gave the world the cochlear implant, the first frozen embryo birth, the black box flight recorder, and the first cervical cancer vaccine.

UNESCO named Melbourne as its second city of Literature in 2008, acknowledging the city’s extraordinary diversity in literary activity.

Melbourne was ranked among the world’s top sustainable cities in an Ethisphere study in 2008 that evaluated the world’s cities on their efforts to improve sustainability.

The Economist Intelligence Unit has consistently ranked Melbourne in the top three of the World's Most Liveable Cities

Melbourne is the best location in the world to hold a sports event, according to SportBusiness International.

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Brand Victoria

Brand Victoria is the international destination brand for Melbourne, Victoria, Australia. Anyone marketing Melbourne, Victoria as a destination to live, work study, invest or visit to an international audience can use the brand and associated assets in their marketing activity.
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About Melbourne and Victoria

Melbourne is a sophisticated city that defies attempts at simplification. It is complex and multi-layered, and is given much of its character by a diverse collection of people who contribute greatly to Melbourne’s reputation as a liveable city.
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Using the brand

To help you promote Melbourne and Victoria internationally, Brand Victoria has a suite of brand tools available for use. These include logos, photography, video, brand intelligence and templates.
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